Learn Unique Negotiation Strategies and Plays

This useful publication covers a variety of different negotiating strategies and techniques. Not only does it effectively tell you how to apply the strategies, but also how to effectively counter them as well. For example you will learn such negotiation plays and tactics as:

• "Forcing The First Offer"
• "The Alternative Method"
• "Boulwareism Strategy"
• "Courting"
• "Favors and Ledgers"
• "The Missouri Approach"

Learn From the Industry's Best

Broadcasters Can Negotiate Anything is filled with numerous tips from some of the broadcast industry's most successful negotiators. Individuals who offer sage advice on how they approach negotiations in general and in specific situations.

Good Deals Just Don't Happen--They're Made

If you are interested in giving yourself the winner's edge in what could become mutually satisfying broadcast negotiations, then this publication is for you. It's intended as a resource to help you improve and evaluate your negotiation performance in both general and specific situations. Don't be without it.